“Advertising is the art of making whole lies out of half truths.” Edgar Schaffer

Posted by: flamingo on: August 26, 2010

In: advertising | advertising campaigns | coca cola | diet | fitness | pepsi | weight loss
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Having had a long break from blogging for exam taking purposes, I was prompted to return partly by seeing a fairly obscure but funny film “The Invention of Lying” which is worth seeing if only for the hilarious comments on the advertising industry, which,as most intelligent people know, is based almost entirely on lying.

The premise of the film is that the world is occupied by entirely truthful individuals and when the protagonist comes up with the idea of a lie, he becomes rich beyond his wildest dreams as a result. You can imagine – casinos, banks etc, but the funniest and cleverest thing about it was the very accurate portrayal of how advertising would work in a world of truth – eg the Pepsi ad on a bus which declares “Pepsi – for when they don’t have Coke”

Who says honesty is the best policy?

Not sure this will take off as an alternative to "coke is it" or "coke adds life" but it does at least speak the truth....

Coca cola doesn’t escape either, with a hilarious version of a truthful coke ad, explaining that coke really does nothing for you but contains huge amounts of sugar, and that the purpose of the ad is to “ask you to not stop buying coke” followed by the slogan “Coke – it’s very famous”.

I see from online surfing that the US is way ahead of us in this, since in 2004 the Federal Trade Commission released the result of a 2.5 year, 12 person study which concluded that “40% of adverts for weight loss products make at least one false claim” – well, duh!! And as for the figure of 40%?!

"Get Slim Slippers" are reduced to $29.99 for a limited time from Getslimslippers.com, everyone! I wonder if they can cure stupidity?

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Tags: ads, advertising, commercials, diet, humor, humour, invention of lying, lose weight, movies, weight loss

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“Advertising is the art of making whole lies out of half truths.” Edgar Schaffer

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